Alumni

“I have got a solid theoretical basis of marketing through the systematic teaching with real business cases, and the group projects in every lecture sharpened our analytical skills, teamwork ability, and communication skills by allowing us to apply theories to the practical situation in a team.”

“In this programme, you have various opportunities to explore yourself, and everyone is supportive. I have met so many young talents and excellent professors from different fields, who gave me lots of wonderful inspiration.”

“The projects of the courses encouraged me to discover and develop my potential in different fields such as consumer understanding, data analysis and content creation.”

“The business world is changing rapidly; only those with both innovative thoughts and great executive skills can fulfill their ambition. I believe that the study in MSc in Marketing Programme will empower you to be equipped with these qualities.”

“I was inspired by my excellent professors and talented classmates, who helped me uncover my potential.”

“I learnt cutting-edge skills in big data marketing and strategic planning from great professors and industry leaders, which I now apply on a daily basis to everything from campaign creation to omnichannel media buying.”