Succeed with in-demand expertise

Equipped with specialist skills in management or big data analysis, vital for the digital marketing era, you will be primed for a variety of roles in the industry of your choice.

A high percentage of our graduates find employment in the marketing, IT, consulting and banking, and finance industries, while others go into sales, analytics, e-commerce and other sectors.

We have built strong relationships with renowned employers, from Accenture and AIA to Tencent and Unilever.

Key Stats

  • 28% work in Hong Kong
  • 69% work in Mainland China
  • 31% go on to careers in IT or e-commerce marketing

Personalised career support

We offer personal advice, guidance and support in every area, including planning your career roadmap, CV writings, interview preparation and more.

Non-local students

As a non-local student, subject to the endorsement from the Programme Director, you may take curriculum-related internships for up to one-third of the duration of the programme. You can also apply for IANG visa and stay in Hong Kong after graduation to find your job opportunities.

 


Practicum projects

Managerial Marketing

You will have the opportunity to work with a company on a real marketing campaign. In the past we have partnered with major companies, such as AIA, Ocean Park and SmarTone, as well as start-ups from the Hong Kong Science and Technology Park Corporation’s incubation programme.

Big Data Marketing

You will work on real-time data projects for an organisation in Hong Kong and learn to find key insights from real-time data for more effective marketing campaigns. In the past, students have worked with Hong Kong Airlines, Calvin Klein, Travel Expert and Sun Shine Laundry.


Where our graduates work

Our graduates are in high demand in today’s data-driven economy and embark on careers in a wide range of industries.

  • Employers
    • Accenture
    • AIA
    • Alibaba
    • Bank of China
    • Belle International
    • China Mobile
    • DiDi
    • Google
    • HNA
    • IBM
    • JD.com
    • L’Oreal
    • Nielson
    • Nike
    • Oracle
    • Philips
    • Prudential
    • Reckitt Benckiser
    • Standard Chartered Bank
    • Tencent
    • The Coca-Cola Company
    • Unilever

 

Download Brochure

Check out our latest brochure now to learn more about the programme!

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