Our core curriculum provides students with solid knowledge and skills in real estate development, asset management, market analysis, financing, valuation, and investment. With a business focus ingrained throughout the curriculum, you will be equipped with the skills to manage strategic issues from a global perspective.
To complete the programme, you will need to attain a total of 30 credits of coursework, comprising of 8 core courses and 2 elective courses worth 3 credits each.
- Full-time programme (1 year)
1st TRIMESTER | September-December
4 core courses
2nd TRIMESTER | December-March
4 core courses
3rd TRIMESTER | March-June
2 elective courses
- Courses are subject to change.
- Elective courses may be offered as intensive courses every alternate year or in the summer term.
Real Estate FinanceThe turmoil in real estate market, which is one of the largest and most important components of the financial system, could bring a negative impact to the world financial markets. The participants in the real estate market should understand how to evaluate the risk and return concerning various ways of financing. This course exposes students to concepts, theories and industry practice in real estate finance. Topics related to real estate finance, including legal foundation of real estate finance, mortgage loans, secondary mortgage market, mortgage-backed securities and financial leverage, will be discussed. Different alternative real estate financing vehicles, such as real estate investment trust (REIT), will also be examined. The primary goal of this course is to help students develop the conceptual knowledge and analytical skills of real estate finance, including those related to the institutions and instruments used to finance residential and commercial real estate. After taking this course, the students are expected to understand the importance of different financing methods and be able to make informed real estate finance decisions.
Property Development and InvestmentThis course provides fundamental knowledge of and analytical tools for property development and investment. The course links space market and asset market in a dynamic real estate system and focuses on topics such as principles of commercial property investment analysis, cash flow analysis, real estate project investment analysis, etc. We will also discuss issues related to development project investment analysis, including definition and measurement of risk and return, valuation of land and multiple-phase development projects based on real option theory, financial modelling for real estate investment, feasibility studies, financial evaluation procedure based on net present value (NPV), and estimation of operational leverage and opportunity capital cost (OCC) for development investment. Various global case studies will be used to guide theoretical learning and class discussion.
Chain Development and ManagementThe course is designed to introduce students to the organization, administration, concepts and theories in chain management in the hospitality industry as well as the evaluation of existing and challenging practices. The students will learn the growth and development of major hospitality chains and to analyze their strategies and tactics at different levels and markets. Topics include overview of chain operations in the hospitality industry, fundamental theories and principles of chain management, corporate entrepreneurship, competitive strategies of hospitality chains and brands at different stages of corporate life cycle, perspectives of owners, developers and lenders as well as management contract, franchising, joint venture and strategic alliance.
Managerial CommunicationManagers and employees in an organization need to communicate with each other to share information so that they can work toward a common goal. Without clear communication, there is no shared understanding among the employees, which will cause the ambiguity of tasks needed to be completed. A successful manager can express his views effectively to his colleagues. This course aims to develop students in becoming a competent, confident, and versatile communicator who can use concise language in modern business environments. Topics include foundations and principles of managerial communication, media types and a variety of communication channels, message formats, as well as researching and writing business reports. Students will also be trained to deliver effectively oral presentations.
Strategy and Competitive AdvantageThe course is designed to offer students with an integrative framework for planning and executing corporate-, business- and function-level strategies that help hospitality and tourism companies achieve sustainable competitive advantage. It introduces a wide variety of contemporary strategic analysis tools. Topics includes strategic decisions as formulating competitive strategies, diversification, internal resources / capabilities, external environments assessment, stakeholder relationships, strategic alliances, organizational structure and control mechanisms in hospitality and tourism industries. Critical issues related to ethical decision making and corporate social responsibilities will also be addressed.
Real Estate ValuationThis course introduces concept and application of valuation of real estate. Important concepts and techniques of real estate valuation will be covered to demonstrate how these can be applied to a range of property types or for a range of purposes. Topics related to real estate valuation will be covered including the economic forces driving the real estate value in the market, the needs for valuation, valuation methods and their application, investment appraisal and development appraisal. After taking this course, the students are expected to have in-depth understanding of the concept and technique of valuation and demonstrate practical competence in undertaking different type of real estate valuation.
Facilities Development and ManagementFacilities management is the total management of all services that support the core business of an organization. It is a process of providing and coordinating effective and efficient services that can be applied holistically to enhance the performance of an organization. Good facilities management does not only benefit an organization, but also its stakeholders such as, among others, staff, clients, and tenants. Strategic facilities development and management emphasizes providing safe, healthy, reliable and productive work environment in a strategic manner to ensure the core business to achieve organizational objectives. This course is designed with a focus on Hong Kong's real estate market. As Hong Kong has an increasing demand for both facilities management and property management professionals, many facilities managers become involved with property management issues or are responsible for managing an organization’s property portfolio. Thus, this course will introduce real estate knowledge, business analysis skills and special techniques on both facilities management and property management professionalism. The course aims to ensure students to 1) understand the role of strategic facilities management in the real estate life cycle; 2) to develop critical thinking about all facets of facilities management services; 3) master the knowledge of operational level management, including real estate leasing, liabilities and legal issues, maintenance, landlord and tenant relationships, service charges, etc.
Big Data StrategyThe purpose of this seminar course is to provide students with a deep understanding of current big data approaches and marketing applications. The topics include trends of big data applications, consumer evolution in the digital age, big data insights into business, text mining and topic modeling, Web search data and Internet marketing, social network and social media marketing, mobile marketing, customer relationship management (CRM) strategies, and data driven marketing strategy. Methodologies and techniques, including text analysis, Web crawling, logistic regression, and social network analysis, will be introduced and their business applications will be explained. This course aims to help students develop analytics skills and abilities combined with innovative business ideas to create effective big-data marketing strategies in today’s marketing.
Revenue ManagementThis course helps students learn how to apply the principles of revenue management effectively as they apply to the hospitality industry by following the concept of allocating the right type of capacity to the right kind of customer at the right price so as to maximize revenue. Focus is placed on the integration of revenue management techniques with information technology, internal management issues, and external marketing concerns. Topics include theories on revenue management, forecasting, overbooking, group decisions, and management and marketing issues. Students will be exposed to how hospitality organizations use revenue management technique to determine their pricing strategy to maximize their revenue.
Shopping Mall Development and ManagementShopping mall is a dynamic business and has been one of the important assets in the investment portfolio. Unlike other real estate assets focusing only on the rental income paid by the tenants, the shopping mall predominantly concerns about the business of the tenants and how to increase their revenue. The shopping mall business thus requires thorough management to attract more customers and to increase the traffic flow. Despite the significance of site selection and financial feasibility, other important factors determining the success of a shopping mall include tenant mix, marketing and promotion, operation and maintenance, as well as asset enhancement. This course introduces theoretical knowledge and concept affecting the development and management of the shopping mall. After taking this course, students should have a good understanding of the shopping mall business and allow them to work in the shopping mall development and management field.
Revitalisation of Historic BuildingsHistoric buildings bear witness to the development of a city and they are valuable and unique assets of urban community. In recent years, people have grown increasingly aware of the issue of the demolition and redevelopment of historic buildings. New generations are shouldering the responsibilities of inheriting and maintaining the culture of the city in a sustainable manner. This course focuses on historic buildings and sites in relations to their settings and aims to introduce the revitalisation theories, revitalisation policies and revitalisation process. Case studies are used to illustrate revitalisation projects in Hong Kong, Mainland China, Macau and Singapore.
Land Conversion Process and Development ControlThis course is designed to address two major topics: lease control and statutory control during land conversion and development processes. The course provides a foundation for understanding land development. Landowners and developers of all sizes typically aim to maximize profits, minimize risks and control cash flow. These objectives require landowners and developers to design optimal plans for local markets and meet local legal and administrative requirements and procedures. This course introduces Hong Kong’s land tenure system and development control and helps students understand the geographical characteristics of real estate properties in Hong Kong that have been developed into different uses over time. Students will also learn about the interplay between development processes and local conditions.
Other elective courses
You may take up to 3-credits-worth of courses from other programmes within CUHK Business School, subject to approval from Programme Directors. Examples include Mergers and Acquisitions, Financial Analysis and Security Trading, and Organisational Marketing.
Enhancing academic life
At our Executive Speaker Series events, you can discuss the challenges, trends and opportunities of the industry with thought leaders as they share strategic insights from their first-hand experience.
In Hong Kong, leveraging upon the locational advantage as the Asia’s capital of real estate and hospitality, you can visit a wide variety of landmark sites in Hong Kong and the surrounding cities, from commercial and industrial real estate properties to entertainment venues.
Outside of the classroom, our skill-building activities help you hone your interpersonal skills and professional resilience while having fun. You can choose from a wide range of workshops, such as dining etiquette and cake decorating, and build a well-rounded portfolio of skills.
Before the programme begins, you will have a team-building orientation to help you get to know each other better and develop the kind of soft skills employers are looking for.
Your performance is assessed based on exams and assignments, according to CUHK’s grading system.
To graduate, you must complete the prescribed coursework and achieve a cumulative grade-point average (GPA) of at least 2.50.
Students who obtain a cumulative GPA below 2.50 in the term assessment will be put on academic probation. If the probation is not lifted after two consecutive terms, the student will be required to discontinue his or her studies.
Students who receive a grade D+ or below in a course must repeat the course or take an approved substitute course.
Students in the top 20 percentile who achieve a cumulative GPA of 3.60 or above are eligible to be on the Dean’s List. These students will be issued a Dean’s List Certificate and the honour will be recorded on their academic transcripts.